An interested customer who hasn't enrolled
They chose a course but stopped before payment. Remind them what they will learn, clarify the level and schedule, and offer help or a relevant offer for their situation.
Market your courses from inside Byaan
Grow your revenue.Build your marketing.
Create course marketing campaigns inside the platform, define your audience, and schedule messages. Use marketing automation to follow up with undecided customers and help them complete enrollment, then track sales and revenue attributed to your campaigns.
Teaching, operations, and growth for your academy
Your course campaigns inside ByaanAn Excel course campaign example
Inside ByaanCampaigns. Follow-up. Sales.From the first message to paid enrollment
CampaignPrepare the message and audience
The hesitant customerActivate suitable follow-up
Marketing outcomeReview enrollments and revenue
Sample operational data illustrating the task
Market your courses. Grow your revenue.
The everyday realities of education
Courses ready to sell, but enrollments below expectations?
Growing course revenue takes a clear offer, a message that reaches the right audience, and follow-up that helps undecided customers make a choice.
Campaigns rebuilt manually for every cohort
Selecting names, writing messages, and remembering follow-up dates take repeated effort. Create the campaign in Byaan, set its audience and timing, and automate recurring follow-up.
Marketing spend without a clear sales picture
Academy managers need to know how many learners paid and which source generated that revenue. Use available sales results to decide whether to continue a campaign.
See the difference in a real-world scenario
From campaign creation to course revenue.
Follow an Excel course campaign from creation in Byaan to recovering an incomplete enrollment and reviewing attributed sales.
Inside ByaanSample operational data illustrating the task
From the Byaan marketing dashboardPrepare your course campaign and choose who receives it.
Choose an audience segment and write a message explaining the learning outcomes, schedule, and fees. Preview the content, then send the campaign or schedule it for the right time.
Course being promotedExcel for Office Work
Campaign audiencePeople interested in Excel skills
SendingEmail scheduled after review
Create the campaign, review its audience, channel, and timing in Byaan, then approve sending or scheduling.
Configure automation and offers before activation. Channels, quotas, and reports depend on your academy's services and settings. Revenue reporting relies on available sales and tracking data.
Capabilities that make your day easier
Your campaigns, offers, and customer follow-up, inside Byaan.
Create campaigns inside the platform
Prepare a campaign for a course or new cohort, and choose the audience, template, and available channel. Review the message and send it now or schedule it from the marketing dashboard.
Marketing automation
Build follow-up triggered by a specific event: enrollment, course completion, or an eligible abandoned purchase. Arrange messages and waiting periods, then review and activate the sequence.
Follow up with undecided customers
Contact customers who chose a course but did not complete payment. Tailor reminders, offers, and timing, and set attempt limits and quiet hours. Purchase follow-up stops once completion is recorded.
The right message for each audience
Show prospects what they will gain, help enrolled learners get started, and introduce graduates to their next course. Build segments from available enrollment, course, and activity data.
Offers that encourage enrollment
Prepare an offer for a customer who did not finish buying. Set its value, validity, and terms in the follow-up tools, then review its sales impact before using it with another cohort.
Today's graduate, tomorrow's returning learner
Reconnect with course graduates through a message scheduled after completion. Introduce an advanced level or related program and give their relationship with your academy room to grow.
Referral marketing with clear commissions
Let affiliates recommend your courses and set commissions as a percentage or fixed amount according to your policy. Track referrals, amounts due, and availability dates in the system.
Connect marketing to course revenue
Review purchases and revenue attributed to marketing sources alongside spending when available. Check delivery and engagement results too, so you improve campaigns based on what actually happened.
Clear steps to get started
Launch a course campaign in 3 steps.
Start with a course you want more people to join. Bring campaign creation, follow-up, and sales reporting into a clear plan for your academy team.
Choose the course and audience
Identify the course you want to sell and who it suits: new prospects, customers who left checkout, or graduates ready for another program.
A specific course and a message for the people who need it
Create the campaign and automate follow-up
Prepare your message in Byaan, choose the channel and timing, and add a suitable follow-up sequence. Review the audience, offer, and schedule before activation.
A ready campaign with follow-up based on your settings
Review enrollments and revenue
Track sales attributed to the campaign and their sources. Use available results to improve the message, adjust the offer, and choose what to promote for the next cohort.
Marketing decisions informed by course sales
Byaan, with you at every step
Answers to help you decide.
Choosing a platform starts with understanding what it brings to your organization and what you need to put in place.
Can I create marketing campaigns inside Byaan?
Yes. Choose an audience and an available channel, write a message or use a template, then review and send or schedule the campaign. Track delivery and engagement in the marketing dashboard. Available channels depend on your academy's settings and enabled services.
How does Byaan help with undecided customers?
If a customer chooses a course but does not complete the purchase and follow-up details are available, you can configure reminders, follow-up stages, and a suitable offer. Review any payment issue to choose a helpful message. The customer leaves purchase follow-up once completion is recorded.
How does a campaign differ from marketing automation?
A campaign sends a message to an audience you choose at a specified time. Automation is a sequence you configure to start after an event, such as enrollment, course completion, or an eligible abandoned purchase. It can include messages and waiting periods.
Can I promote another course to academy graduates?
You can create a suitable graduate segment or configure post-completion communication. Introduce a course that builds on their learning, and choose the message, timing, and enabled channel while respecting unsubscribe preferences.
How do I know which campaign helped grow revenue?
Review purchases and revenue attributed to marketing sources alongside available spending and tracking coverage. This gives you a basis for comparing and improving campaigns. Some sales may remain unattributed when tracking data is insufficient.
Byaan
Turn interest in your courses into paid enrollments.
Start with a campaign for one course, follow up with undecided customers using relevant messages, then improve your academy's marketing based on actual sales.